DEEP Research People Explained

DEEP Research People enriches your exported officers data with external intelligence, adding LinkedIn profiles, photos, education, skills, and work history for company directors and secretaries.

+30% of base export price

Adds 13 additional columns to your officers.csv export with person-level intelligence.

Prerequisites

DEEP Research People requires both Include Current Officers and DEEP Research Company to be selected. The company enrichment discovers company domains, which dramatically improves person matching accuracy.

What data is added?

DEEP Research People adds 13 new columns to your officers.csv file:

Social Profiles

linkedin_url - Officer's LinkedIn profile
photo_url - Profile photo URL
twitter_url - Twitter/X profile
facebook_url - Facebook profile
github_url - GitHub profile (for technical roles)

Professional Information

headline - LinkedIn headline or professional summary
industry - Industry classification
current_job_title - Current job title

Background

education - Educational history (schools, degrees, majors)
skills - Professional skills and competencies
employment_history - Previous employers and roles

Match Quality

person_enrichment_status - Status: matched, not_found, skipped_corporate, error
person_enrichment_confidence - Match confidence score (1-10)

Use cases

DEEP Research People enables powerful officer-level analysis:

Find executives with specific backgrounds

Filter by education to find directors who attended specific universities, or by employment_history to find those with experience at particular companies.

Verify officer LinkedIn profiles

Cross-reference Companies House officer data with LinkedIn profiles to verify identities and current employment status.

Identify well-connected individuals

Use skills and industry to find officers with specific expertise relevant to your business.

Research board composition

Analyse the educational backgrounds and previous employers of company boards to understand their diversity and expertise.

Sales and recruitment targeting

Build targeted lists of executives with verified LinkedIn profiles for outreach campaigns.

Data quality & coverage

Important: Match quality varies significantly

Person matching is more challenging than company matching. Officers with limited online presence, common names, or those who've changed roles may not match correctly. Always verify critical data before use.

Match rates

Match rates depend heavily on whether company domains are available:

With company domain: 60-80% match rate (domain narrows the search)
Without company domain: 30-50% match rate (name-only matching)
Corporate officers: 0% (corporate entities are skipped)

This is why DEEP Research Company is required - the domain discovery step significantly improves person matching accuracy.

Factors affecting match quality

Common names: "John Smith" may match incorrectly to a different person
Name variations: Companies House may have "JAMES" while LinkedIn has "Jim"
Limited online presence: Officers without LinkedIn profiles won't match
Role changes: If the officer has moved companies, the match may show outdated data
Private profiles: Some LinkedIn data may not be accessible

Corporate officers

Officers that are companies (corporate directors/secretaries) are automatically skipped during enrichment. They will have person_enrichment_status: skipped_corporate and empty enrichment columns.

Data sources

Person enrichment data is aggregated from:

LinkedIn profiles
Professional networks and databases
Public resumes and portfolios
Company websites and team pages

Performance notes

Person enrichment is slower than company enrichment because each officer requires individual API calls:

100 officers: ~2-3 minutes
1,000 officers: ~15-25 minutes
10,000 officers: ~2-4 hours

For exports with many officers, processing will happen in the background. You'll receive an email when your export is ready.

Pricing

DEEP Research People adds +30% to your base export price.

Example with all addons:

Base export (1,000 companies): £10.00
DEEP Research Company (+25%): £2.50
DEEP Research People (+30%): £3.00
Include Current Officers (+20%): £2.00
Total: £17.50

Note: DEEP Research People requires both Include Current Officers and DEEP Research Company, so the effective minimum for person enrichment is base + 75% (25% company + 30% people + 20% officers).

Officers CSV columns (with enrichment)

When DEEP Research People is enabled, your officers.csv will contain these columns: