Privacy Policy

Last updated: January 2026

1. Introduction

This Privacy Policy explains how firmlist ("we", "us", "our") collects, uses, and protects your personal information when you use our website and services.

2. Information We Collect

We collect the following types of information:

• Account Information: Email address and payment details when you make a purchase
• Usage Data: Search queries, pages visited, and features used
• Technical Data: IP address, browser type, device information

3. How We Use Your Information

We use your information to:

• Provide and improve our services
• Process payments and deliver purchased data
• Send service-related communications
• Analyse usage patterns to improve the platform
• Prevent fraud and ensure security

4. Legal Basis for Processing

We process your personal data based on:

• Contract performance (to deliver services you've purchased)
• Legitimate interests (to improve our services and prevent fraud)
• Consent (for marketing communications, where applicable)
• Legal obligations (to comply with tax and regulatory requirements)

5. Data Sharing

We do not sell your personal data. We may share data with:

• Payment processors (Stripe) to handle transactions
• Analytics providers to understand usage patterns
• Legal authorities when required by law

6. Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations. Transaction records are kept for 7 years for tax purposes.

7. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing
• Data portability
• Withdraw consent

To exercise these rights, contact us at privacy@firmlist.co.uk.

8. Cookies

We use cookies to improve your experience. See our Cookie Policy for details.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, or destruction.

10. Changes to This Policy

We may update this policy from time to time. We will notify you of significant changes via email or through our website.

11. Contact

For privacy-related questions, contact our Data Protection Officer at privacy@firmlist.co.uk.